Eight Ways in which Content Marketing and SEO Can Work Together

Since the establishment of the term content marketing a few years ago, there has been much talk about the end of SEO. Most search agencies have rebranded their content expertise due to the innovation of content marketing but this doesn’t mean that content marketing has rendered SEO outdated. Indeed, the two tools should work together, and the use of either has to include both SEO and content if it is to be truly effective online.

The key differences between content marketing and SEO; some aspects of SEO are more technical which includes the use of correct URLs, ALT tags, sitemaps, title and so on while content marketing is comprehensive and isn’t necessarily confined to SEO goals.

content-marketing

SEO is merely about creating good content for the search engines to index. This is why the SEO experts such as SEO Reseller Services India and content teams need to work together.

Below shows some ways in which SEO and content marketing can work together:

content-marketing-seo-combination1

  1. Creating Original and Quality Content  

Writing weak content will not work for a content marketing point of view, as it won’t help to attract and retain an audience. From SEO Reseller Services India point of view original, inspire, valuable and engaging content will make you stand out from other competitors, as it provides the search engines something to index that can’t be found elsewhere. It also assists your content marketing goals, as original, quality and easy to read content is far more likely to attract more audience you’re targeting.

  1. Evergreen Content and SEO 

Creating a content that can last for years is a great strategy for boosting your search rankings, as well as making your website more useful. Articles that contain valuable advice and insight will attract the kinds of audience, links and engagement metrics that Google need, and it’s possible to perform well in the search rankings for a long period of time.

  1. Keyword Research  

Keyword research is important for content marketing and SEO to work very well together. The quality has to be in the content you produce and you must be sure that the content you create accomplishes the exposure they merit. To accomplish this, your content needs to be linked with the search terms that users are using and answer these search queries effectively.

Use keyword research to know which terms are popular and link the language you use to the way users search.

  1. Monitoring Keyword Goals

Is the content you create hitting the mark? Is it having an effect on search positions? It’s important you monitor and measure your efforts. It might take time before you see any changes in search, and it may be very competitive for specific keywords.

  1. Link Building

Create good content that people will want to link and see how it works. Distribute effectively in order to gain the attention of your audience as soon as possible. Good content always gets back links and bad links results into a google penalty.

  1. Internal Linking

Internal linking can assist Google crawl your site more effectively, help pages to rank well for specific search terms, and also direct people toward content that is relevant to the article they’re reading. Try to be a part of the thinking when writing contents.

  1. Measurement

SEO Reseller Services India explains that it’s important to evaluate the effects of the content you build in terms of SEO goals. There are some tools that can be used to track changes in the rank positions and see the results of your efforts if you’re aiming to improve rank.

Analytics can be used to see the volume of search traffic changes over time, and which of your pages and articles are most effective.

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Websites with unnatural links to different sites get penalized by Google

All know that Google’s policy is to penalize those websites with unnatural links to different sites. A week ago, several website admins were shocked seeing that their websites getting penalized owing to unnatural links to different websites.

What precisely has taken place?

The website admins with the unnatural links got this message from Google:

“In the event that you find this message on the Manual Action page, that implies Google has identified a sequence of unnatural simulated, tricky, or manipulative outbound links. Links purchasing, or taking part in link schemes with the objective of manipulating PageRank is an infringement of Google’s Webmaster rules.

So, Google has put in a manual spam action to the influenced segments of your website. Acts that influence your entire website are indexed under site-wide matches. Activities that influence just a portion of your website and/or a few incoming links to your website are indexed under Partial matches.”

Google Penalty
Google Penalty

As such, the site was penalized in light of the fact that Google disliked the links present on the penalized webpages.

Why were these links got penalized?

Google’s John Mueller clarified that only those blogs get penalized who receive payments for reviews & links without no following the links:

“It appear as though you’re getting some solid counsel here as of now (thanks, everybody!). Traveler’s link is one you must actually be reviewing (notwithstanding the more standard webmaster guidelines).

There’s definitely no compelling reason to no follow all of the links! Be that as it may, those that are there in light of an exchange, (for example, a product or service for a review) must contain a rel=no follow on links to the product, to their sales webpages, as well as to any online networking profiles which are linked as a result of the review.

Furthermore, it’s generally beneficial to precisely label these sorts of posts for your per users as well.

After cleaning up such kinda links, just submit a reevaluation appeal via Search Console, in order that the web spam squad can audit your changes and expunge the manual action.”

What it means as regard your own website rankings?

Given that you own a website that posts reviews for which you receive payments, here’s what you must do:

  • Resort to rel=no follow on every link which is directly associated with the payment
  • It’s not required to no-follow every link
  • Clear-cut label paid review as paid review

Sign into Google Search Console then look at the messages to see whether your site has been penalized. Delete the penalized links (alternatively no follow them) & afterward record a reevaluation request.

Finally, get in touch with a professional SEO private label services agency, to resolve any other issue you are facing regarding your website, and any troubleshooting requirements.

Thanks for reading this post!

Most Common Link-Building Mistakes

Each advanced showcasing office’s SEO strategy has changed exponentially since the business came to fruition, for the most part since Google and some other engines  kept it developing to continue giving results on substance that is significant, and include a general worth for the end client.

In any case, the significance of backlinks have dug in themselves more profound into SEO techniques, exceptionally in outsource SEO India, to such an extent that any slip-ups made with backlinks can have absolutely annihilating results for the general rating of the websites concerned.

Thus, in case your activity has been attempting to achieve your objective check of late, you may need to exploit the web to accumulate supportive advices in selecting a internet facilitating organization.

proses link building

Assembling the greater part of your links to your landing page

You clearly do need a portion of the connections alluding back to your landing page that will help with making your webpage all the more crawlable and will help your rates, yet it happens very regularly that pretty much every one of a site’s connections guides you backwards to homepages.

It’s prescribed to expand your link-building efforts similarly over your website to guarantee that clients don’t need to trawl around for a very long time to discover what they want, thus it is unimaginably great at building assurance with your clients and making a generally, excellent client experience.

Profound linking will provide your website more connection juice, making it effortlessly crawlable and along these lines having good results for the site’s positioning.

To the extent outsource SEO India is concerned, profound connecting provides you more chances to accomplish ideal internet searcher visibility as it backlinks to the majority of your pages.

Backing off once you have great results

Keeping focused obliges you to always work to make the best web promoting for your organization today. Keep on working up the backlinks and with a touch of fortunes you will appreciate your rewards for so much hard work for quite a while to come. Abandon it in any case, and you might soon be assumed control by websites that are reliably dynamic, as Google wouldn’t generally like to push websites that appear to be inert.

Link Building

This implies focusing on building a lively link building outline by contacting other site managers that are sharing some type of pertinence to your website. Past that, your endeavors ought to at present be solid with regards to making intriguing and instructive substance that will draw in backlinks, and in particular, you ought to in any case be directing normal site reviews notwithstanding when everything is by all accounts working legitimately.

Performing this won’t just guarantee that you reliably accomplish good rankings, yet will fix your present worldview and hold your backlink profile simple to oversee later on.

Disregarding Brand Anchor content

Using your brand, name or URL without converting them into backlinks is only a squandered open door here, so do whatever it takes not to neglect to do it at whatever point it comes up.

The imperative thing to recall here is that the URLs and names you’re alluding to, ought to come up as actually as would be prudent, in case that it sounds constrained and mechanical, it will probably simply wind up looking much the same as spam.

Along these lines, continuously take the chance to connect suitable links to your brand name or organization, unless it risks making the anchor text look unnatural.

Content pertinence

Before the times of Google, text significance has been a major deciding variable for search lists. Search indexes need to furnish their clients with sites which are of high caliber.

This is frequently ignored, particularly when websites exploit mass backlink administrations that may help your positioning at first , however when clients come at your website and leave in disturbance not being coordinated to what they are searching for, it will contrarily influence your skip rate, and at last harm your website’s rating.

PPC Offer Tips from PPC Professionals

PPC offer administration is a complicated region of PPC advertising, so such a large number of marketers mechanize utilizing the automated offering choice in AdWords or an outsider offer administration arrangement. Yet, both methodologies have advantages and disadvantages.

Get marvelous PPC offer administration tips from the PPC professionals:

-Try not to offer more than you can bear! As a general rule, the highest position is not often the most gainful. – Aaron Levy

– Test every single distinctive kind of automated offering alternatives. Only because you are centered on conversions, it doesn’t mean upgrading for clicks would not drive deals! – Bethany Bey

-Comprehend the genuine estimation of a client and work to expand the client’s quality post deal. In the event that you can raise the client esteem and have a genuine picture of client worth-you can settle on better offer choices. -Brad Geddes

-Continuously consider the position you are obtaining when you audit offers. It is not a competition, and normally the best performance originates from discovering the spot amongst expense and high quality movement volume. – Chris Kostecki

-Utilize ACE to analyze offers and positions in the event that you aren’t certain what those edges are for you. ACE can be to a great degree effective to focus on what the ideal offers for your terms are.- Crystal Anderson

-It’s ideal to begin high and descend than to attempt and keep moving up. Construct that Quality Score right out of the entryway. – Elizabeth Marsten

-Try not to construct offer administration rules in light of Google’s Quality Score Rating. It’s not a precise representation of a win metric. – Greg Meyers

-In case you’re going to utilize any PPC offer administration devices, learn all about it: how can it truly function, what are its restrictions, its benefits etc. Comprehend the benefits and drawbacks to ensure the device can do what you need it to do- to guarantee that you won’t wind up really harming performance. Knowing this data, you can ensure the device is settling on the right choices. – Jeff Daniel

-Modify automation technique as required. All the way through the duration of an operation, the procedures and objectives will be changing. Eventually you may need to concentrate on expanding volume. At different focuses you may need to concentrate on enhancing ROI. As these necessities shift after some time your automation ought to develop also. Keep in mind, offers can be stopped or changed in accordance with your present needs. Obviously, don’t modify your offers too often. Yet, don’t be hesitant to modify, keeping in mind the end goal to concentrate on your present KPIs.- Joseph Kerschbaum

-Make certain that you are constructing your progressions with respect to information! Numerous marketers alter offers in light of an impulse or nonsensical thoughts of how the PPC diversion is played. Significant offer changes depend on the real performance of your advertisement groups and keywords. Deciding a proper think back period will permit you to settle on keen choices on whether to increase or decrease your offers. – John Lee

-In case you’re doing manual offer administration, there are a bundle of manual assignments that you would need to automate. However, I promise that you’ll wind up unintentionally exploding your record performance because offer administration is complicated. It’s difficult to reproduce the collaboration of many diverse offer standards running on a framework. It’s difficult to completely see the greater part of the distinctive variables at play. There will assuredly be unintended reactions. Thus, utilize an outsider offer administration programming device! – Larry Kim

-Pick the offering system that fits your marketing objectives. Continuously test and explore different offering choices and note what is best. I prescribe assessed first-page offer and top page offer measurements, since they give an extraordinary understanding in the amount you ought to offer. Attempt the Keyword Traffic Estimator device to get a thought of the click movement, normal CPC and expense by day for the keywords. Additionally the great device I prescribe is Bid Simulator, which empowers you to note the marketing results you can get in case you utilized an alternate most extreme CPC offer for your advertisement group or keywords. -Marko Kvesic

-At whatever point you need to increase or decrease all offers in a operation rapidly, think about the advertisement planning settings. Essentially modify all offers to, for instance, 70% for all week and you’re finished. It’s quick, simple, and rapidly reversible. -Martin Roettgerding

-Plan your improvement. In case you roll out offer improvements consistently, you’re no doubt not assembling enough information for those progressions to be justified. Utilize your date-book to undertake you with normal offer improvement, advertisement optimization and so forth. -Pam Lund

-Try not to feel like you have to oversee offers each day. Many individuals do every day offer modification. A keyword has to accumulate satisfactory verifiable information before you can settle on a decent choice. The time period you require with a specific end goal to accumulate this information is going to fluctuate contingent upon your keyword offers, match sort, operation spending plan and numerous different elements.  – Shawn Livengood

– Much of the time, the simplest approach to slice CPA is to close down amid the most reduced performing hours. – Todd Mintz

-Take a gander at your offers from a point of view you don’t generally consider. This can be an alternate date or it could take a gander at an alternate measurement of your record where you can adjust offers. – Tom Demers

The Importance of A/B Testing

When you begin testing different components of your showcasing operations, you understand A/B testing best practices is just an unpleasant rule. You never realize what is going to work with your group of people until you A/B test it.

A/B Test Where Your Form Is On the Landing Page

Large portions of the best AB test have originated from testing things that don’t as a matter of course fit into best practices. The most energizing result is from essentially moving the structure on a landing page from the standard right side, to the focal point of the LP.

The current landing page was at that point pretty firmly streamlined and had a conversion rate of around 10%. By rolling out a straightforward improvement and moving the structure to the inside, we could build conversion rate by almost 50% to only a hair under 15%. Not awful to go contrary to what would be expected.

Little A/B Tests Can Have Intense Influences

The test was basic. I made two precise promotions aside from the URL. In one, I utilized the standard http://www.sitename.com while the other utilized starting capitalization and looked like http://www.SiteName.com. I rehashed this test various times and dependably saw a positive lift.

Unfortunately, Google removed this kind of URL showcase. In any case, at the time, it reconfirmed that little changes could have a significant effect.

The A/B Tests Don’t Need To Be Perfect

To accomplish more prominent results, you should simply superior to anything you right now are.

A/B Tests Show That Small Wording Changes Matter

For PPC advertisements, we never stop to be astonished by how slight changes in accentuation can deliver colossal change in click through.

Having More Steps Gives Stronger Conversion Rates

The most astonishing understanding from an A/B test: the control displayed the item and add to chart alternatives versus a page that situated the item, yet was a single click far from the real item. Despite the additional progression and more language to get past, it considerably out-played the more straightforward way. It had a more grounded conversion rate and a higher AOV.

Test a New Call-to-Action Button

Never number out testing the littlest components. You can without much of a stretch expand your conversions and income even with constrained assets.

Test Everything

The most amazing results from an A/B test was that a desktop adaptation of a landing page radically beat the mobile-specific landing page in a month-long A/B test. The desktop rendition changed over activity into leads at around 15% while the mobile specific page came in at around 10%. It just goes to demonstrate that you need to test everything and that stretches out to actualizing best practices.

Be Resistant to the Temptation To Follow Best Practices

You can make a theory in light of years of experience and several fruitful tests, yet results are difficult to anticipate – particularly when individuals (site guests) are included.

A/B Tests Can Disclose Guest Opinion

By permitting individuals to have the opportunity to explore far from the channel, we will have a higher conversion rate, than when we obliged them.

Terrifying Page vs. Perfect Page A/B Testing

In case the clients are prepared to convert, don’t make them hold up b/c you may lose them. Rather, have a go at giving them more than one choice to change over on a page.

Test All Sides of Your Business

The key here is to be liberal and let the information let you know what to do, rather than listening to some self-declared artificial master or even your client prospects who says something must be done a specific way!

Challenge Standard Marketing Experiences

Relying upon your intended interest group, the flood of movement, the message of your advertisement, your item and so forth, it may really bode well for you to concentrate on elements rather than advantages. In any case, you won’t realize that until you test.

A/B Testing Email vs. Tweets

In the new test 85% of people opted to give their email address.

After further analysis, we also noticed that people would tweet, and then immediately delete it from their stream. This is likely because it’s a personal a/c and they don’t want to share business related links.

Lesson learned: Never assume that even your initial test results are correct. Keep trying new hypotheses until you learn the truth.

A/B Testing Tweets vs. Email

85% of individuals picked to give their email address. When it comes to tweets, individuals would prefer not to share business relate connections.

Never expect that even your fundamental test results are correct. Keep endeavoring new theories until you take as a general rule.

Why to Guess When You Can Test?

Google advertisements demonstrate how even the commas between the words have an unmistakable effect to your main concern. The distinction is viably around 7%. So rather than guessing, you can test.

Adding Greetings to Your Advertisement Copy

Surely we have all heard that the greetings of a business message can have a major effect on conversions. The A B test was exceptionally basic: one variant incorporated the greeting “Dear Friend,” while the other did not.

The version without greeting converted over 28% superior to the first form that incorporated the greeting.

A/B Testing Button Sizes

In one A-B testing, the PPC landing pages were all hand-coded, and essentially served as a passage page to the sign-up procedure, serving up some fundamental visual cues on the advantages of the administration, some important photographs, and a Begin button that connected to the sign-up page. We did a ton of tests on the content substance and pictures, and nothing truly moved the dial. At that point, we made the button greater and saw a colossal lift.

Continuously ensure your client comprehends what the following stride is in your conversion procedure. Make it clearer than you might suspect it ought to be, and you’ll see some pleasant results.

Testing Branded Dynamic Keyword

In a specific PPC account, one operation concentrated on focusing on many brands in the vendor’s vertical. The advertisement feature said something along the lines of: 50% Off Widgets.

I wasn’t permitted to utilize the brand names anyplace in the advertisement content.

We chose to A B test utilizing brand names as a part of the feature.

Since there were such a variety of brands in the operation, the speediest approach to test verification of idea was to change the feature for the numerous advertisement groups to: 50% Off Keyword: Brand.

Overnight, this operation created such a variety of changes. It went from almost zero to the most noteworthy performing effort in the record by around 4x.

A/B Testing Tiny Changes for Great Victory

More often structural changes on a webpage lead to the greatest wins, so when a generally little change gives a major lift in conversion I generally find that truly astounding and intriguing, especially when it beats a more emotional variety.

The following are some harsh wireframes of an AB test. To start with we saw the underlying control page that a customer had set up; there were a few others that we really thought would pass on significantly more trust and power. The customer had a generally new/obscure offering so we thought truly loading up on trust images when the guest achieved the page- would help with conversion and needed to incorporate the extra images into the page.

To start with we made Variation A which utilized the additional trust symbols over the fold in conjunction with the advantage proclamation, and expelled the hero shot that had been in its place.

Variety A lost by a couple rate focuses to the current presentation page.

We thought the extra trust symbols could give a lift if executed legitimately, so we made Variation B, which kept the hero shot over the fold, and rather fused the new trust symbols into an extended trust section just beneath the structure. We likewise redesigned the trust symbols to highlight the new, more profound symbols all the more noticeably inside that segment.

Variety B won by 370%! We were astounded by the outcome, additionally by the extent to which a little change affected conversion while an entirely substantive change to the page had lost by a really little edge.

The Accurate Expense Per Extra Charges

PPC directors have distinctive focuses for their customers. A standout amongst the most well-known targets is to deal with the crusades taking into account a normal greatest expense for each transformation (CPA).

The thing that numerous customers and PPC supervisors don’t know is what the genuine expense of the additional transformations is. Regardless of the fact that the normal CPA is underneath the greatest permitted CPA, the last transformations may be excessively costly and perhaps cause loss for customer.

conversions-vs-cpa

Example

Suppose you are dealing with the record of an e-trade store that offers calculators. They offer for $20. The benefit on a deal is $10, with simply the promotion spend to deduct from the benefit.

You are as of now dealing with the crusade and you get 50 changes for an aggregate expense of $500. This prompts a CPA of $5. The benefit for the customer is $250.

The customer however let you know the CPA could be $6 in case that he gets more transformations as the $6 is still good inside his net revenue of $10. As a decent PPC director you began pushing the best catchphrases and mystically knew to force 30% additional transformations until you achieved a normal CPA of $6.

You are glad, the customer is upbeat however, should the customer be that cheerful?

If we take a gander at the points of interest of the extra transformations, we will see that he lost money on the extra transformations.

How to Protect your Search Engine Rankings

If you own a website that you have been consistently updating and maintaining for numerous years, chances are high that you have acquired a decent amount of traffic from search engines. The factor that the majority of webmasters do not take into consideration is that once they have acquired search engine traffic, it does not mean it will remain forever. There are potential bad things that can happen with your website that can result in it being dropped out of search engine rankings. Therefore, what is a webmaster to do to maintain their search engine rankings?

Protect Your Search Engine Rankings

Some extremely authentic and genuine websites have been on the receiving end because of the actions executed by search engines in order to ban spammy websites, which have been successfully created by less than above-board webmasters. There are some tasks that a webmaster can perform in order to reduce the chances of their genuine and legitimate website from being mistaken for a spam website.

 

(1) Take immense care with regard to who you are linking to on your website

While it is ideal to have links that are of immense help to your website visitors, you need to exercise caution when it comes to who you are eventually linking to. If you link to websites that are deemed as “bad neighborhoods,” you will surely see a drop when it comes to your search engine results. This is primarily because search engines will make an assumption that you are carrying out linking merely to increase your search engine ranking. Avoid linking to websites and web pages that are primarily a list of links. A majority of these websites are quite spammy, and they also eventually link to several “questionable” websites. If you wish to put your link in a link directory, opt for high-quality link directories, especially if such directories need a reciprocal link back to their website. On some occasions, paying a few extra bucks they demand to eventually get listed could be worth every penny because they filter out all the spammers. The penalty hit is from an action on your part of effectively linking to the bad neighborhood so that you can control it by abstaining from linking in the first place. If you are not quite sure if the websites are in bad neighborhoods or not, you can check it out easily by usage of online tools that inform you if your website is eventually linking to bad neighborhoods. Tools such as bad neighborhood.com can provide you with in-depth info with regard to the websites you are actually linking to.

 

(2) Ensure that your Keyword Density is not too high

Your website’s keyword density is another factor that impacts your search engine rankings. Search engines determine your website’s relevancy with regard to a specific subject through the usage of keywords in the text of your web pages. The higher the keyword density, the more will be the relevancy of the web page for that particular keyword subject. However, an extremely high keyword density will make search engines conclude that you are attempting to spam them. These search engines will eventually penalize your website for keyword stuffing a.k.a. keyword spamming. Content that has a conversational tone or an extremely natural editorial flavor can result in a premium keyword density and effectively leave you with high-quality content. The general thumb rule is that your keyword must never appear in more than half of the web page’s sentences. A more optimal approach is to have your keyword not appearing in more than one-third of the sentences, yet effectively use synonyms and several other related keywords on the web page for adding relevance. To conclude, your keyword density should not exceed 3%. Tools such as keywordensity.com can provide you a quick reference to keyword density for web pages.

 

There are some easy ways to keep your legitimate and genuine website above board and not have it wrongly mistaken for a spam site so that it does not lose its rank in major search engines. The above two tasks are the easiest and quickest to carry out to keep your website above board while simultaneously achieving optimum ranking in search engines.

Enhance Internal Linking for SEO: Successfully Calculate Internal PageRank

Improve internal linking

Your website architecture (the manner in which you organize and structure internal links such as a link to the About Us page of your site from your primary navigation) plays a crucial role with regard to how both search engines and users have the ability to navigate your website, with an ultimate impact on the ranking of your site.

Modern, high-end search engines utilize links for crawling the Internet. The crawlers that are eventually used by these search engines click on every link that appears on a page. This includes both external and internal links. This gives search engines the ability to locate your pages and eventually rank them in their respective indices.

Search engines like Google, too, use number of links for ranking query results, considering every link to be a vote of importance for a page, which is nothing but PageRank.

For this fundamental reason, the manner in which you link your web pages plays a major role with regard to how search engines crawl, comprehend, and rank your website. As a practitioner of SEO, how do you ensure that your site architecture is at an optimum level and that internal links are organized in the correct manner? Let us explore how calculating a metric called “Internal PageRank” can assist you with this task.

 Fundamental Site Architecture and Internal Links Based on Navigation

There are two fundamental types of internal links:

  1. Internal links that form the navigational structure of your website
  2. Secondary internal links that successfully appear in context throughout your website.

 

Let us take a closer look at the former. The initial step in getting your internal links in proper order is to successfully organize common elements of navigation and strictly adhere to a well-organized website structure. The ideal recommendation is to create a classic internal linking structure and utilizing silo architecture as a basic foundation for internal links.
Strict Internal Linking For SEO

Now that your website has a robust foundation for internal links, let us take a closer look with regard to how these navigational links as well as internal links that exist in the appropriate context may impact how major search engines effectively crawl and rank your web pages. To gauge the overall impact with regard to internal linking, we must examine the internal PageRank of all web pages.

What is PageRank?

Simply put, PageRank is one of the algorithms put forth by Google. It “works by efficiently counting the number and quality of links to a specific web page in order to determine an approximate estimate with regard to the importance of a website.”

PageRank algorithm By Google

Defining Internal PageRank

Google calculates PageRank for each page in its index, effectively linking numerous pages within a website together, as well as linking several other websites to those pages. However, the basic idea behind PageRank (which is to determine the importance of a page on the basis of links from other pages) can be successfully applied across a large network or a smaller network subset.

For examining internal links, we will use the basic idea of PageRank to gauge the relative importance of every page on a single website. By stating “Internal PageRank,” we are not referring to Google’s algorithm but to a similar calculation of Internal PageRank for your website.

Before we precisely calculate Internal PageRank, crawling of the website is essential.

Conclusion

You should now have some idea with regard to how to structure internal links on your site. After establishing a fundamental structure for internal links based on navigation, you may begin to audit your website for the purpose of internal linking problems by successfully crawling your website and ultimately calculating Internal PageRank

Related Articles:

Best SEO Off Page Techniques in 2016

How to Remove Online Complaints?

Internet has come as a huge boon to businesses around the world. This is especially true for small businesses and start-ups that can now reach out to their target audience without having to burn a hole in their pocket. Creating a strong presence in the online world has become one of most vital ingredients of success for any business. In this free and open media, there are a number of ways in which you can promote your products and services. But this openness of the Internet can often come back to hit you. An unhappy customer writing negative comments or posting a complaint about your products or services is enough to turn away may business opportunities. On other occasions your competitors or those with vested interests may malign your image by posting ill about your brand. At such challenging moments you often wonder how to remove online complaints.

 

How to Remove Online Complaints
How to Remove Online Complaints?

Types of Complaints
Before we start discussing how to remove online complaints let us take a look at the different types of complaints that can hurt your brand reputation.

  • Negative Reviews
  • Consumer Complaints on Google
  • Defamatory Viral Video
  • Ripoff Reports
  • Mugshots Reports

All such types of complaints can do serious damage to your brand reputation and worst of all, it is quite impossible for you to evaluate the loss of business due to such complains. To overcome this issue you need to get in touch with a company that offers Online Reputation Management Services. They have expertise in dealing with such kinds of compliant and bring in a highly methodical approach to remove online complaints. Let us offer you an insight into a typical approach to online complaint management

Online Reputation Management Solutions and Tips
Online Reputation Management Solutions and Tips
  • Research – Every complaint is different both in terms of their content and the potential damage they do to your brand. For instance a complaint that ranks in the top three results can give you a death blow compared to one on the second page that can only prick you! So an ORM company starts by researching on the nature of the complaints and threat it poses.
  • Burial – It is near impossible to remove complaints from most of the above mentioned platforms. So the team would work in pushing the negative results to the inner pages of the Google results. This makes them near impossible to cause any substantial damage to your brand. They achieve this using their expertise in Search Engine Optimization and other online marketing techniques.
  • Branding – It is a continuous exercise and ORM companies insist on branding your business afresh to help you reach out to a wider audience. This is quite the opposite of publishing a complaint, where your reviews would be published in the top platforms to ensure customers land up on pages that speak positive things about your brand instead of negative ones.
  • Monitoring – It is extremely important to constantly keep watch on the content that is posted about your brand. If a negative complaint is unearthed, they take immediate action against it to minimize the damage caused to your brand.

If you have come across complaints or any other negative stuff regarding your brand, you need to immediately get into action and hire ORM specialists. As stated above you can’t evaluate the potential damage that these may cause to your brand.

Summary
To remove online complaints , one needs to hire the services of a professional Online Reputation Management Company that has expertise in this trade. They would use their skills to push down the complaints and minimize the damage on your brand.

Best SEO Off Page Techniques in 2016

Search Engine Optimization is often understood to be about optimizing the keywords, landing pages and the XML sitemap. Since most off-page SEO techniques have their individual names we often think them to be different from SEO. The fact remains off-page SEO is as important as optimizing the website and helps you reach out to your target audience and vice versa. Whether you hire an offshore SEO agency or do it yourself, here are some of the best off-page SEO techniques for 2016 that you must try.

SEO Off Page Link wheel

  • Social Media Marketing – The world is increasingly going social and here you need to take full advantage of it. Facebook, Twitter, LinkedIn, Google+ have become part of people’s daily lives and you must create a strong presence in these networks. They allow you to quickly connect with your potential customers and convert these leads into sales.
  • Blogging – It doesn’t require much effort to publish a blog periodically but it can do wonders to your SEO campaign. Fresh blogs give your visitors a reason to come back to your site. It also attracts search engine crawlers to your site regularly. However you need to write unique posts that are informative and engaging to succeed with this technique.
  • Create Infographics – This has emerged as one of the top off-page marketing techniques. These are wonderful visual representation of information using graphics and images. They immediately strike a chord with the audience and help you promote your brand both to the users as well as the search engines.
  • Social Bookmarking – For content marketing sites it is one of the most potent ways of adding to the SEO score. You can submit all your news and blogs to the most popular bookmarking sites that include StumbleUpon, Delicious, Reddit, Digg, etc. and you would witness rewarding results. However be choosy with the networks and pick on the top bookmarking platforms.
  • Get The Business Reviewed – There are authority review sites for almost all types of businesses. For example, businesses in the hospitality industry thrive on the rankings of TripAdvisor. You may request the offshore SEO agency to get the business reviewed on appropriate platforms as this helps you climb up in the ranking ladder.
  • Articles/Press Release Submission – It is a tried and tested technique that helps you get high quality in-bound links to the website. You need to choose the top article submission sites such as Article Base, Ezine, Hub Pages and PR sites such as PRLog, PRWeb and PRNewwire and you would immediately cash on with tons of traffic.
  • Video Marketing – This is one of the newest ways of marketing your business. It works similar to articles and press releases with the only difference being you are marketing using videos. Prepare interesting videos around your business; these could be product demonstrations, tutorial or other types of videos. Share them on YouTube, Vimeo, Vevo and Daily Motion etc. share these on social media and other platforms.

Off-page optimization needs to be planned and executed meticulously. Every business is different and so are its needs. Hence you need the services of an offshore SEO agency that can tailor a strategy to meet your niche needs.

Summary
Off-page SEO is vital for the success of any marketing campaign. In 2016 Social Media Marketing, Blogging, Social Bookmarking and Video Marketing has emerged as the top off-page SEO techniques.