All know that Google’s policy is to penalize those websites with unnatural links to different sites. A week ago, several website admins were shocked seeing that their websites getting penalized owing to unnatural links to different websites.
What precisely has taken place?
The website admins with the unnatural links got this message from Google:
“In the event that you find this message on the Manual Action page, that implies Google has identified a sequence of unnatural simulated, tricky, or manipulative outbound links. Links purchasing, or taking part in link schemes with the objective of manipulating PageRank is an infringement of Google’s Webmaster rules.
So, Google has put in a manual spam action to the influenced segments of your website. Acts that influence your entire website are indexed under site-wide matches. Activities that influence just a portion of your website and/or a few incoming links to your website are indexed under Partial matches.”
As such, the site was penalized in light of the fact that Google disliked the links present on the penalized webpages.
Why were these links got penalized?
Google’s John Mueller clarified that only those blogs get penalized who receive payments for reviews & links without no following the links:
“It appear as though you’re getting some solid counsel here as of now (thanks, everybody!). Traveler’s link is one you must actually be reviewing (notwithstanding the more standard webmaster guidelines).
There’s definitely no compelling reason to no follow all of the links! Be that as it may, those that are there in light of an exchange, (for example, a product or service for a review) must contain a rel=no follow on links to the product, to their sales webpages, as well as to any online networking profiles which are linked as a result of the review.
Furthermore, it’s generally beneficial to precisely label these sorts of posts for your per users as well.
After cleaning up such kinda links, just submit a reevaluation appeal via Search Console, in order that the web spam squad can audit your changes and expunge the manual action.”
What it means as regard your own website rankings?
Given that you own a website that posts reviews for which you receive payments, here’s what you must do:
- Resort to rel=no follow on every link which is directly associated with the payment
- It’s not required to no-follow every link
- Clear-cut label paid review as paid review
Sign into Google Search Console then look at the messages to see whether your site has been penalized. Delete the penalized links (alternatively no follow them) & afterward record a reevaluation request.
Finally, get in touch with a professional SEO private label services agency, to resolve any other issue you are facing regarding your website, and any troubleshooting requirements.
Thanks for reading this post!