Effective Off- Page SEO Techniques To Get Your Business On Top

On-and-Off-Page-SEO
Off-page optimization has the noteworthy impact on search engine rankings. If you rank for a keyword on 2nd or 3rd page, it’ not going to help to get any single sale. To get results, you need to reserve the first spot in major search engine including Google, Yahoo, and Bing. The more quality backlinks your website has, the more you have chances to rank at no. 1. Here I outlined advanced off page SEO techniques. If you follow them, you will see the great improvement in organic search engine traffic and ranking.

#1 Blog Commenting

Blog commenting is an organic SEO technique. Blog commenting lets you build friendly relation with other Webmasters and bloggers. Videos and Infographics get more comments as compare to simple words. So try and participate on the blog that has a lot of interesting stuff. Also, it can get you link juice from quality sites but, that is possible only if you’re commenting on a do-follow comment luv blog.

Several bloggers are using blog comments to establish their relationship with other popular bloggers.

Blog commenting is not at all about getting links on keywords or you may say it’s not a place to target your website and many newbies make such mistakes. They try to get backlinks from anchor text using in comment body and using the keyword at the place of the name. The result is time wasting; nobody wants someone to come and spam their blog.

Most of the time comments are moderated and if noticed you are commenting to get only a backlink, they click on spam section and your comment is gone for forever in spam section and you become a spammer in particular webmaster opinion.

So, avoid spamming and make efforts to get good backlinks in your niche.

#2 Guest posting

Guest posting will always be on the top and is one of the best off page SEO techniques. It does not only help in getting do-follow links from authority sites but also send a lot of referral traffic to your blog that leads to fame and connections also. Know How?

When you contribute a guest post to the top blog in your niche, it will be shared by the top blogger at their social networking sites. And it’s very much clear that top blog has lots of followers on social media.

Search for authority blogs in your niche, check the organic traffic in SEMRUSH or SIMILAR WEB, if the blog has no traffic, then it will not add much value for you. It’s better to avoid blogs with no traffic and put more efforts to find blogs with good organic traffic.

Try and write in-depth articles. These depth articles always rank higher in Google search results. Average Google 1st page’s results have 1,800 words.

Reply to every comment on your blog by doing this; you will build the connections with blog audience. Just imagine the potential of guest posting.

Share it with your social media audience; if they’ll love to read it and if some found value in your content, they may invite you for guest posting on their blog.

Don’t wait, give it a try as this is for sure a most powerful off page SEO.

#3 Answer Questions

If you are participating in answering questions on sites like Quora or answers.com, you are actually establishing your reputation as an expert in your niche. You can also place your website’s link in the source section so that it is easier for people to visit your web page. If you are not involved in spamming, this will be great to enhance the popularity of your link.

#4 Local Listings

In accordance with the niche of your website, you can find the listings in the local directories and it is immensely helpful. Why face huge competition in the global market, when you can list your website locally and promote the business? This enables to reach your target audience and the search engines are also able to view the site and fetch the necessary content.

#5 Create Profile

The ability to dominate a market segment, particularly if you are a local brand, highly depends on the brand awareness you build in your local community, whether through offline or online.

Local link building nowadays is leading towards partnerships with local organizations and institutions as well as really getting into the minds of your customers (mindshare), which is a solid combination of an off-page SEO strategy that can certainly impact your lead generation process.

One easy way, but mostly overlooked off-page SEO technique in building local links is creating niche profiles.

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How to Plan E-commerce SEO Strategy for Your Website?

It’s important to rank on the top for your e-commerce website by knowing all the SEO tips and tricks. Whether you have just launched a website or improving an existing website, this E-commerce SEO strategy will help you not only be on the first page but to rank #1.

 

Step 1- Research

Research is the most important part of this E-commerce SEO strategy. It includes- Keyword and Competitor Research.

Right keywords’ selection is important in SEO for an e-commerce website. The selection of keywords should be based on the relevancy, search volume, competition or keyword difficulty. It’s always better to select the exact match keywords. Because too broad keywords will result in low conversion rate and high bounce rate.

Competitor research also plays an important role in SEO e-commerce website. By spying their keywords, inbound links, PA and DA, improvements can be done on the website.

 

Step 2- Identification of Current Problems

It is important to identify the current problems for the good performance of the website and better user experience. So download the Screaming Frog and analyze your pages deeply for duplicate titles, duplicate descriptions, missing meta tags, missing ALT text. Also, fix all the broken links in Google Search Console tool as they will hurt your SEO efforts and keep the visitors away.

In e-commerce websites, there are duplication problems. So analyze your site though Siteliner for the internal content and Copyscape for the external content.

Check the website speed at Google speed test and fix it to retain your visitors and sales. Site speed is one of the ranking factors used by Google and it is important as the faster the page loads, the customers will be more satisfied.

Other Article: A Strategic Guide for Doing Plumber SEO Marketing

Step 3- On Page Optimization

Analyzing on page optimization factors is the crucial step of e-commerce SEO strategy to rank at the top position in search results. So focus on the optimization of below-mentioned factors-

 

  1. Keywords and Content Optimization- Include target keywords in the page title, headings, paragraph copy, product descriptions, meta title and description, URLs. Don’t over optimize the meta tags and keep it user-friendly to achieve higher click through rates.

 

  1. Site Structure and Navigation- Website should follow a proper hierarchy containing right products under the right category. So that user can easily navigate through main tabs when he searches or purchases a product.

 

  1. Mobile Version of Site- It is important to have the mobile version of the site as Google is giving significant preference to the mobile version especially after Mobile First Indexing update. To target a larger audience this is essential as most of the people prefer shopping from mobile devices and this will grow in the upcoming years. So having the mobile app is also an additional advantage to achieve high sales.

 

  1. URL Optimization- This is one easy way to improve SEO for e-commerce website. As there are many products, so URL should follow a proper structure containing a target keyword and SEO friendliness.

 

Also, you need to put SEO efforts on internal linking optimization, building customer reviews, rich snippets and schema markup implementations, image optimization and social media integration of the site. Block the payment and other critical pages in the  robots.txt file of the site.

 

Remember to use white hat SEO strategies to achieve higher rankings in SERPs. So that you have fewer risks and long term quality relationships.

 

Step 4- Off Page Factors

Currently, off page SEO techniques are based on personal branding, relationship building, content outreach methods. Link earning techniques are getting more value than traditional link building techniques. Building links through social channels are the better way to interact with your customer and persuade them to buy your products.

 

So follow the above steps to achieve success in the SEO of your e-commerce website.

Related Article:
Basic E-commerce Checklist on How to do Shopify SEO 

30 Best Online Local Business Directories for SEO in the USA

Most of the people search Google for information on local services and find their way to a local business directory. Many of these local directories rank well in organic search rankings for important search queries. So building a local citation or creating online business listings in these directories for SEO will give you the higher rank. You can appear on these local directories site that ranks for your search terms.

 

Citations should exactly be same across all sites in order to give you the greatest chances of ranking. If you don’t have a physical location, then also you will get the benefits of local citations. As Google shows GMB results for non-address listings for certain industries. They are important for the industries like electrical or plumbing , where they don’t have websites. It is a key component of the ranking algorithms in Google and Bing. Considering all other factors same, business with maximum citations will list higher in SERPs.

 

You will also get more conversion if you have just launched the website. As your domain authority is less to appear higher in SERPs. But having the listing on the main sites having high authority and PR will give you the chance to even appear on the first page. The only thing you need to do is proper optimization of profiles with valid categories and add your target keywords. So that when people type the search terms matching your keywords will give you a chance to appear on the first page of Google.

 

Every local directory that you submit to is the chance to get found online. So it’s important to be listed on the best local directories. As this is the quickest way to get conversions, especially if you have started the business or launched your new site. So check out a list of the 30 best local business directories in the USA for your SEO marketing efforts.

 

 

S. No Business Directory Free/Paid Alexa rank Domain Authority Page Authority Process
1 Google Places (aka Google+ Local) Free 1 100 53 Address Verification
2 Yelp Free 248 94 90 Direct Submission
3 Foursquare Free 1.64K 94 95 Direct Submission
4 Mapquest Paid 1.78K 94 81 Direct Submission
5 Yellowpages.com Paid 1.38K 90 65 Phone Verification
6 MerchantCircle Free 29.4K 85 58 Direct Submission
7 Manta Free 2.92K 84 59 Direct Submission
8 SuperPages Free 19.0K 84 75 Direct Submission
9 Whitepages Paid 1.49K 83 65 NA
10 Kudzu Free 82.8K 76 52 Direct Submission
11 Yellowbot Free 60.5K 70 47 Phone Verification
12 Spoke.Com Free 58.9K 70 54 Direct Submission
13 Bing Places Free 34.4K 68 50 Address
14 ChamberofCommerce Paid 70.2K 66 54 NA
15 Hotfrog.com Free 42.4K 65 51 Direct Submission
16 Brownbook.Net Free 46.9K 61 48 Direct Submission
17 ShowMeLocal Free 49.1K 58 45 Direct Submission
18 Citysquares.Com Free 101K 54 62 Direct Submission
19 EZLocal Free 83.8K 52 55 Direct Submission
20 cylex-usa.com Free 88.6K 52 44 Direct Submission
21 MagicYellow Free 121K 51 48 Direct Submission
22 Salespider.Com Free 31.5K 51 50 Direct Submission
23 Expressupdate.com Free 169K 49 45 Direct Submission
24 GetFave Free 145K 47 47 Direct Submission
25 Angieslist Free 162K 45 43 Direct Submission
26 Myhuckleberry.Com 129K 45 35 Direct Submission
27 golocal247.com Free 228K 44 41 Direct Submission
28 Ebusinesspages.Com Free 165K 43 52 Direct Submission
29 Tupalo Free 383K 39 41 Direct Submission
30 Directorycentral.Com Free 321K 39 39 Direct Submission

So list your business on the above local business directories today.

AdWords Optimization Strategies for Better Conversions

AdWords optimization is necessary to increase the conversions and get the better return on investment. Check out the AdWords optimization strategies for better conversion rates and profitability of the business.

 

Reviews

If you have 30 unique reviews of minimum four star, you are eligible to display them using the seller rating extension. This is verified by Google and is displayed along with your ad. Positive reviews are the great way to get higher click through rates and establish a trust factor as well. So choose good reviews available on your site. Keep this thing in mind that reviews are only displayed on the search network and on the desktop only.

 

Mobile Optimization

 The trend of the mobile traffic is increasing and will continue to rise in coming years. As a lot of competition is there, so you need to optimize the ad to get to the top position to get the click. Regularly monitor the ad position on mobile devices and run separate campaigns for them. You can raise the bid amount on the mobile devices by setting bid adjustments. This is one of the most important AdWords optimization strategies.

 

Enhanced CPC

Enhanced CPC is a bidding feature that raises your bid by 30% to lead to a sale or conversion if an ad auction looks to go your way by AdWords. ECPC improves the ROI of the campaign by increasing the bid for clicks that AdWords determines will get converted. So that you will get more value from your budget. It requires conversion tracking. To set this bidding strategy, choose the settings tab of your campaign.

 

Dynamic Keyword Insertion 

 This is an extremely powerful technique to get good conversions, but to be used carefully. It lets you to create dynamic ads by replacing a pre-defined code in response to user’s query. The benefit of this is a customer will likely to click on an ad which has the exact words typed by him in the search box. So let’s look at it with an example below.

You have an Ad Group for t-shirts that include keywords like t-shirts, men’s t-shirts, casual t-shirts

 

With DKI, you can create an ad that will show a user who searches for “t-shirts” the word t-shirts, for those who search for “men’s t-shirts” and so on, right in the text of the ad. This will improve your click through rates.

 

Measure Smart Goals

Smart goals include newsletter subscriptions, downloads, online sales, leads generated,  long sessions of users and more page visits. This will help you to understand who your high-value customers are and from where they are coming, giving you an opportunity to optimize the ad for them. Some people still believe in traditional goals of driving traffic. But smart goals can only help you to achieve the desired results. Keep exploring ways to achieve these goals and plan a strategy to optimize the campaigns for these metrics.

 

So follow all these AdWords optimization strategies to get better conversions and if done well, then AdWords can yield good results for your business.

Benefits of White Label SEO Outsourcing

White labeling refers to when a service produced by one agency is branded to appear from other agency. Suppose you are offering SEO services but you want to reduce the costs and management hassles. Then white label SEO outsourcing agency will provide those services for your client making it seem as they come from you only. This helps you to build the deeper relationship with your client. At the same time, it gives you additional revenue as well by adding a margin on top the white label agency charges from you. So it is better do a white label SEO outsourcing. This will provide quality service to the clients.

Following are the benefits of white label SEO outsourcing

Better Quality

They are the skilled people who are SEO expert in doing competitor analysis and on page optimization. Also, help in link building and backlink analysis. This can improve the organic presence and rankings. Regular planning and execution of the strategies would help in the growth of the business. They offer comprehensive solutions for the client SEO needs with on page and off page optimization techniques. Off-page optimization includes link building,  reputation management, content outreaching activities and citation building. Whereas on-page optimization includes keyword research and analyzation, optimization of the images, meta tags development. It also includes strategies to increase an organic traffic and lead or sale conversions to the site. These techniques will improve the online visibility and overall profit of the client.

 

Best in Technical Work

SEO Algorithms are changing continuously which require the updated knowledge of the latest techniques. It is a challenge to be always on the first page of Google. This service requires proficient, highly skilled and specialized individual So that  he can make out the necessary modification and the implementation of strategies as and when required. Also, it requires regular research, monitoring and the higher level of skills. It can include activities like acquiring more links, creating great and relevant content with target keywords. All these can be handled by an agency to reduce your burden. So it is better to do white label SEO outsourcing.

 

Save Costs

As SEO is changing quickly, you need to hire more talented individuals. You have to train your existing team to offer the best service. By outsourcing white label SEO, you can reduce these training and development cost of forming a proficient team. This also reduces your other additional costs such as human and technical resources. Through outsourcing, these additional training costs can be eliminated.

 

Focus on Other Tasks

There are many other important activities that need to be worked on. It includes tracking the number of leads or sales, providing backup, efficient and regular reporting. Taking a follow up on various other services, preparing invoices, etc. You can focus more on the customer oriented service activities rather than on maintenance of the projects. As a result, your clients will get satisfactory results with your services. You will also get a chance to work with more clients due to your good reputation as the referrals.

 

So, it is important to take the services from a reliable white label SEO providers. This will help to ensure you to get a quality work and on time delivery of your projects.

Professional Ecommerce SEO Services Provider for Small Businesses

Nowadays, people are searching for your products. Online customers just enter the keywords of the product and that keyword could be the name of the product or any of its attribute. If your e-commerce site is SEO optimized, definitely your online store will be more visible to the customers. We provide strong marketing solutions for small businesses at affordable prices and that’s the reason we have grown up to 2600 businesses. So if you want your business to grow quickly, connect with us.

Be found when searched:-

With us, reach new and more customers with full-fledged SEO services. In this era, where almost everyone shop online, having just a website is not enough for you. Your online is just a time waste if no one sees and it and buy anything from it. When you have SEO optimized website, more people will visit your site who are searching for the offers you are already providing. Connect with us and it’s win-win for your business.

Connect with online buyers:-

Use google analytics too and see which e-commerce keywords are hitting the boundaries and then target those keywords. Keywords which are searched customers is included in millions of site, but only of them are visible to customers, why? Because Google SERP’s only shows those pages which have SEO optimized. Our goal is to take your website in those few pages. We aim to the SEO optimization by implementing all the required services. Our marketing strategy is unique and strong as compared to other providers. Our strategy includes local directory listings, web design, web design, SEO, and content creation. All of these things are an essential part of SEO and play a major role in the ranking of your website.

Spend less, Get more:-

There are many companies which charge a lot but their results are not satisfactory. But we work on the motto of “Spend less and get more business”. We offer complete professional e-commerce SEO services within an affordable budget. SEO services have highest ROI (Return on Investment) because if optimized properly it may give you what you haven’t thought ever. Our main target is to achieve more visibility of your site to customers and pull traffic to your online store.

We love our work:-

We love what we do. This is the thing which makes us more suitable for the e-commerce businesses. We hundreds of happy clients who have taken their online business from scratch to the next level. We are the pride of our services and try to build long term relations with our worthy clients.

Conclusion:-

There are a lot of companies available for SEO of your e-commerce site but only a few of those are worthy of it. We ensure that our company is also in few of those companies. We hope that after reading this guideline you will be able to understand what we are offering and what is our aim. We take great care of our customers and provide them with the best available services for their websites. Give us a try and you will never regret that.

Flaws of Pay Per Click Advertising With Usage Guidance

It has been only a few years since PPC came into existence; it has taken the whole internet marketplace by storm. Now, it has been accepted as an indispensable marketing strategy by the online marketing experts all over the world. Basically, pay per click is a marketing process in which website or business owners bring traffic to their website and for every visitor, they pay for the internet search engine. It is also called Cost Per Click (CPC) or Pay Per Click (PPC) because these search engine advertisements are sold on the basis of number of clicks.

ppc-agency-new

Although PPC is recommended as an effective technique by the experts, but it is ineffective when performed solely. Many reports have shown that only 18% ROI can be achieved when paid advertising is performed solely for any business.

Should You Stop Using PPC?

There are a few evidences showing PPC failure when performed on its own. But, businesses are continually using it even though they do not gain what they expect from it. This is because PPC appears very attractive and simple way to generate new sales lead.  It is easy to implement and you can use services of white label pay per click agencies to get the work done for you.

PPC can put in the category of “get rich quick scheme”. We are not saying that PPC is failing, but PPC is just a short term solution that gives amazing results for a small duration. But if you think about long term, it has to be combined with search engine optimization (SEO) and content marketing. To sum up, PPC as a lone entity is ineffective and must be used with other online strategies.

The Fundamental Flaws of PPC Advertising

Flaws have taken place due to misuse of paid advertising around the world. Two major factors behind the ineffectiveness of paid advertising campaigns are:

Number #1: It is a short term solution.

The purpose of PPC is to catch the attention of viewers who are searching for services or products provided by you. It just helps you attract possible visitors, but do not guarantee sales. So when it is used as a lone marketing strategy, it provides only small scale returns. You cannot entirely depend on it.

Number #2: It does not create brand awareness.

It attracts majorly window shoppers who are more concerned about cost and discount offers, rather than quality of the product. If you want to leverage paid advertising campaign, brand element is a must.

Reviving a Dying Technique of PPC

In order to appreciate the true value of PPC, business needs to think in a realistic manner. They need to address a long term marketing solution. Though PPC is a good place to start, but in order to survive in today’s cut throat online marketing competition, it is important to build a strategy around all possible marketing techniques, including PPC, SEO and content marketing, etc.

Think about a strategy that is focused on increasing click through rates and cost per conversion for rewards from search engines and develop a clear strategy.

Last, but certainly not the least, PPC is not a dying technique, but many businesses are using it an incorrect way that is degrading its value. All you need is to understand how to use PPC advertising correctly in order to see more positive results. You can approach a reputed white label pay per click agency to sort these issues for you.

Summary:

PPC is effective only when it is used in combination with content marketing and SEO techniques. No business can achieve success based on the pay per click advertising only; it is a short term solution.